We returned to Newcastle University’s Culture Lab for June’s event, which had a ‘freelancing’ theme.
The talks explored how to shape a CV, tools to help freelance workflow and possible methods for passive, secondary income.
Paul Easton, on Journalists
Before the scheduled speakers, Paul Easton gave a short talk to encourage freelancers to engage with offline media journalists.
Journalists are always on the lookout for good stories, particularly if you can provide a radical opinion, local or topical item. If you can offer exclusivity, then they’ll be even keener!
If you’re writing a press release, keep it punchy and don’t swamp it in adjectives- that’ll be easier for a journalist to use.
You should try to supply a good, relevant and high-quality photograph – these can carry a story and seriously increase your article size.
Most journalists are very approachable, so don’t feel intimidated.
When questioned, Paul suggested steering clear of advertorial- it’s often very obvious and a lack of authenticity won’t do you any favours.
General Admin
Paul mentioned that offices were available at Hoults Yard. He gave an example outlay of £300/month.
Those interested in a Ruby User Group should get in contact with Lee Irving (@magpieuk)
Other Talks
Detailed write-ups of the other talks will appear here over the next couple of days.
Further References
Phil Sherry has published a clear and concise report.