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James Rutherford

Web, design, Newcastle, games and fun!

Archive

Tag: SuperSEO

Dom encouraged a simple approach to SEO. His points included:

  • Pick your niche: Look at what people are searching for in your market
  • Basic structure: Get decent URLs, title and heading tags
  • Content: Produce something worthwhile
  • Be realistic: High search placements are slow to gain and easy to lose
  • Remove as much duplicated content as possible
  • Judge your sources: Don’t read any SEO blogs!
  • If you’re outsourcing updates (as with any other outsourcing), check everything
  • Don’t do everything at once: Test the impact and improve incrementally
  • Be savvy: Fact check any lines you may be being fed by an SEO agency

Areas relevant to Google for you to look at now or in the near future:

  • Google product search
  • Google local
  • Universal Search (blogs, tweets, video, etc)
  • Microformats

Dom presented a few Twitter anecdotes in his unique style, which illustrated:

  • The importance of context – information which you may not be communicating
  • That without context, meaning may warp or amplify
  • Anyone may be listening (e.g. potential future employers)
  • Strangers may go to great lengths to pull a prank (well, Dom and Tim may, at least)
  • People will interact and respond in unpredictable ways

References: Dominic Hodgson@thehodge

Related: BBC News – Be careful what you tweet

Andrew introduced a free SEO analytics tool released by Microsoft.

The tool is distributed via the Microsoft Web Platform and runs on Vista and Windows 7. [The SEO Toolkit is independent of other components- no IIS server install is required].

The tool parses as a search engine would, so can be used to examine sites built with any underlying platform (e.g. PHP, JSP, ASP, flat HTML, etc..) and will highlight a range of potential problems. It will analyse both locally hosted and publicly-released sites, so is useful for both development and audit.

It has three main features – site analysis, robots editor and sitemap editor.

It includes a powerful query engine and is extensible (in VB.NET or C#).

A very useful talk for me- this is a tool I’ve not encountered, but I could see it fitting very appropriately into my web development workflow.

Slides and talk are now up on the SuperMondays blog.

References: Andrew Westgarth@apwestgarthCarlosAg blog

Tim isolated Google as the only worthwhile ‘optimisation’ target, and introduced some common fallacies. His notable points were:

  • Google does not crawl meta data
  • Keyword density isn’t important. Mentioning a term once on a page should be adequate
  • Content is not rated by semantic relevancy
  • Buying links is officially frowned-upon, though realistically, links are very commonly ‘bought’ in one way or another- even from Google themselves
  • Markup structures are important, but not as important as most SEOs say
  • Google does analyse page structure to discount footers, advertising blocks, etc. (see ‘page segmentation analysis’).
  • SEO advice is predominantly [erm...] cobblers.

Both Tim and Dominic (speaking later) recommend SEO Dojo as a (rare) worthwhile source for SEO information.

Tim accepted a few questions, outlining how you might become relisted if Google have penalised you [with a 'reconsideration request']; how problematic penalisation can be [usually 'not very']; some potential hostile SEO tactics and how you might try to recover from them [perhaps employing a 'Reputation Management Consultant', though Tim's general feeling on those in this role is less than glowing...]

References: Tim Nash@tnash

A few forthcoming events were announced at SuperSEO (SuperMondays)…

10th June – Thursday Fizz

Business speaker and former ‘Dragon’ Rachel Elnaugh gives a morning talk, then an afternoon workshop.

The Hub’s 1st Birthday Bash runs throughout the evening at the Baltic.

References: Thursday Fizz

24th June – GDS Bitesize Workshops

Business workshops for the North-East Digital sector.

References: Gateshead Digital Summer

24th June – Summer Net-Together

Codeworks Connect / Think and a Drink annual barbecue and social event.

References: Summer Net-Together 2010

15-16th July – Webdurance

David King introduced the Webdurance ‘charity hack’ event, bringing together 36 web developers to build/expand websites for 6 charities over the course of 24 hours.

It should be a lot of fun and very wholesome. Volunteers are still encouraged to apply.

References: Webdurance websiteWebdurance Twitter

Last night’s SuperMondays SEO event (which – breaking format – really ought to have been entitled ‘SEOperMondays’) convened at the Beehive, Newcastle University and was, yet again, well attended.

The format mirrored previous events; registration/refreshments, followed by general announcements for us North-East geeks, a number of talks and then away to the pub… which we packed out (that’s what you call a good conversion rate!)

To keep my notes digestable and focussed, I’ll be splitting them over five (!) posts- I’m cleaving off some ‘Diary Dates’ and a further three for the talks themselves.

The general notices included:

NorthernNet – Northern Knowledge

High-speed communications network connecting the North, launching a business directory (Northern Knowledge).

References: NorthernNet

Inkspot Science

Collaborative data sharing and analysis/workshop tools provided as a cloud service. An earlier SuperMondays talk by Paul Watson outlined some of the technology.

References: Inkspot Science

…and Way Back When

Long-time SuperMondays attendees may remember Craig Rothwell’s talk on the OpenPandora handheld back in January 2009. It’s taken a long time, but the good news is that the first consumer units have just started shipping- and it looks like an excellent little machine, particularly for the games player on the move! Better still, it’s a user focussed project, and units are being assembled here in Newcastle.

References: OpenPandora